Hot Topic: Driving Behavior Analysis in the Company Fleet

How telematics improves the driving behavior of company fleets and saves costs. But the GDPR is slowing progress. Is Germany too strict with data protection compared to the Netherlands?

Stuttgart, February 6, 2024 - AREALCONTROL GmbH, a leading provider of innovative telematics solutions, announced the introduction of its completely redesigned telematics module. The extension includes driving behavior analysis based on generic vehicle data and G-forces. The effect should enable a cost reduction of 4-7% in vehicle fleets. Internal company bonus systems for drivers promote motivation for economical driving. Lower environmental impact is a side effect because fuel and tire and brake wear are saved. The new release includes cars, vans and trucks.

This module captures and interprets a variety of vehicle data in real-time to provide companies with comprehensive insights into their drivers' behavior and fleet performance.

Events detected include, but are not limited to, hard braking, hard acceleration, hard cornering, speeding, excessive idling, and fuel efficiency assessment while driving. Depending on the data source (OBD, FMS, CAN bus), other parameters such as accelerator pedal position, use of cruise control, speeds, etc. can be included in the evaluation.

A central feature is the individual configuration of the threshold values for each vehicle. Based on specific characteristics such as gearing, weight and engine torque, thresholds are calculated and can be adjusted if necessary. These adjustments enable precise recording of driving behavior, which leads to a high level of acceptance of the results.

The solution serves to promote safe and efficient driving. By accurately detecting driving maneuvers, companies and fleet managers can provide more targeted training and support to their drivers to reduce accidents and optimize fuel consumption. Statistically, there are one or two accidents per month in company fleets of 150 vehicles.

“This further development reflects our ability to innovate,” says Ulric Rechtsteiner, Managing Director. "The ability to configure individual thresholds allows us to gain precise insights into driving behavior and help our customers improve the safety and efficiency of their fleets." Intuitive dashboards and reports offer easy interpretation and application of the insights gained.

The German interpretation of the GDPR for telematics is particularly demanding and often seems excessive compared to other European countries. In the Netherlands, the topic of telematics, live tracking and dispatching as well as driving behavior is viewed by everyone involved - drivers and companies - as a common tool for optimally fulfilling operational tasks. The use of telematics has been proven to reduce costs and thus offers users and fleet operators a strong competitive advantage. Anyone who can serve their customers faster, more precisely and more transparently has a clear advantage.